In the ever-evolving landscape of technology, businesses frequently find themselves grappling with critical decisions about legacy systems and infrastructure. Rebuild from scratch? Rework existing systems? Call the whole thing off?
In the competitive landscape of mobile applications, launching an app is just the beginning. One of the most daunting hurdles businesses face is app store rejection, and it can be hard to figure out why this happens.
You’ve got that nagging feeling again. The latest release went live, it seemed solid in testing, and yet… users are complaining. Again. Crashes, glitches, odd behaviour you just didn’t expect. And the problem? It’s not happening on every device – just some.
You’ve just pushed a solid update. Everything’s passed. And then someone in the team says, “Has anyone checked this on the Pixel Fold?”. Or the Galaxy Flip. Or the new iOS beta. Or a smartwatch.
If your travel app gives someone the wrong information – a late arrival, a missed connection, a broken journey – it doesn’t just frustrate them. It knocks confidence in your brand. And it only takes one bad experience for that user to start looking elsewhere.
When IMS’ mobile apps started failing, the cracks weren’t just technical. Crash rates were rising. Bugs were going unresolved. Clients were losing faith. They needed to act quickly, but a full rebuild just wasn’t realistic.