Google Certified Agency 

As a Certified Google Partner, our team have the training, experience and proven results to deliver a bespoke online advertising plan that best suits the needs of your business. This title proves that our clients campaigns are high performing and that we demonstrate Google’s best practices, producing a high ROI and happy clients.

Weekly Keyword Checks
A weekly keyword check is also performed to establish what keywords are performing well versus those that are not. This means we can then use these findings to distribute budget accordingly or make amendments to lower performing keywords to optimise results on a weekly bases rather than waiting until monthly reporting time before making any changes.
Budget Management
Our in-house budget management system improves on Google’s automatic spend allocation system to ensure every penny of your monthly budget is utilised at the same time it will provide the greatest effect. It also means that potential for overspend is eliminated, and the risk of budget going unspent is reduced significantly.
Daily Health Checks
We conduct daily checks to ensure your account is live, running as expected and no errors have been reported. This means that your accounts will be stable throughout the month improving the success of the campaign. The longest possible time that could elapse without you knowing about any potential interruption to your PPC revenue stream is 24 hours.
Conference Calls
Conference Calls
Workshops
Meetings
Dedicated Accounts Manager
Dedicated Accounts Manager
Account Maintenance
We take care of the day-to-day running of your account, managing budget orders, billing information, updating of deprecated features and any regulatory administration that may be required in your industry. We refer any important decisions to you, but otherwise you leave us to run your AdWords account on your behalf so you can concentrate on running your business.
Trademark Monitoring
We monitor all of your registered trademarks to ensure your rights are not infringed by others using them for PPC marketing purposes.
Competitor Monitoring
We monitor your main competitors to provide surveillance on their strategies in your PPC advertising market. We can advise if any of your keywords receive significant new competition, or if a competitor changes their budget significantly to give you the information you need to be able to make decisions about taking action to respond.

Account Management

Account Development

To remain competitive, every PPC account needs to be developed. It isn’t possible to start with a “perfect” campaign right from inception, and as in every industry with a mature PPC market, you can be assured that your competitors are continually developing their campaigns. Without similar actions, you will lose ground in terms of performance or at least cost-effectiveness to them.

To that end, we offer two options for PPC account development. The first is a retainer in which you buy blocks of hours to be either directed by you or used by us in your best interests. The second is that individual development activities are quoted separately.

We tend to find small and simple development activities offer the best value for money in a retainer, and larger or more long-term activities are quoted separately.

The beauty of this system is that the speed of development of your account is entirely in your hands. Any activity can be fit into the hours of a retainer. However if you want to accelerate timescales, or take advantage of time-sensitive opportunities, you can increase your retainer or pay for a one-off project any time you wish.

Development Retainer

Examples of work that would normally be included in a retainer are:

  • Campaign Creation

  • Ad Copy Creation

  • Client Directed Modifications

  • Quality Score Tuning

  • A/B Ad Copy Testing

  • Development Activity Conference Calls

One-off Development Projects

Examples of work that is normally better to instruct as one-off projects include:

  • Setting up Remarketing Campaigns

  • Setting up Dynamic Image Ads in Displays Network Campaigns

  • ROI Analysis

  • Visitor Life Cycle Assessment

  • Cost-per-acquisition

Transparent Reporting

Our reports focus specifically on PPC channel performance to demonstrate the ROI you are receiving from your spend in this area. Our aim is to keep your digital marketing spend as segmentable as possible. We find sentences such as “PPC performance was down this month, but that is ok because it was offset by an increase in organic performance” to be unhelpful. We believe that our PPC service can demonstrate value for money for you on its own, every single month, so there is no reason to need to hide behind other services we may be offering.

Our reports take the format of single-page “dashboards” to present all pertinent information to your PPC campaigns at a glance. Each report contains data from two campaigns. They are infinitely customisable, so if there is a particular metric you consider vitally important to your business, it is easy to swap it for one that is less relevant.

Providing campaign specific reports also means that our sales managers don’t have to wade through pages and pages of data to find the small part relevant to them. Each monthly report can have a different distribution list.

Why Choose Indiespring

Indiespring are not like any other PPC agency. We take “industry standards” with a pinch of salt, because we know that every market is different, and this is even more so online.

When we approach a new PPC project, we start by taking the time to immerse ourselves in your online market place, thinking like your customers do to work out how and why they would (or wouldn’t) convert on your site.

We then take a second approach from a strictly empirical and analytical view to explain the trends in campaign performance using data.

Combining these two approaches means that we can gain a deep understanding of the behaviour of your customers. This allows us to tweak and modify campaigns as buying behaviour changes and evolves over time. We can also use this to perceive when competition increases for particular keywords, thereby giving you feedback to decide if you want to go head-to-head with your competitors or search for more efficient wins. Keeping up to date with your customers online behaviour also means that we are always on top of big value trends and spend levels, ensuring your budget is always spent as efficiently as possible.

Beaumont Organic

“Indiespring have always offered a good service and are very easy to work with. They know the ins and outs of our brand and are more like an extension of our own workforce.”

— Laura & Hannah

2016-11-18T13:18:06+00:00

— Laura & Hannah

Indiespring have always offered a good service and are very easy to work with. They know the ins and outs of our brand and are more like an extension of our own workforce.

BCL

“The guys are great, they have a brilliant working relationship with our team and can be relied upon to deliver every time.”

— Emma Anthony

2016-11-18T14:50:28+00:00

— Emma Anthony

The guys are great, they have a brilliant working relationship with our team and can be relied upon to deliver every time.

Aid Training

“We have always been impressed by Indiespring's enthusiasm towards our projects and the speed of their help when I have inadvertently pressed the wrong button!”

— Jacqueline Evens

2017-01-05T17:30:35+00:00

— Jacqueline Evens

We have always been impressed by Indiespring's enthusiasm towards our projects and the speed of their help when I have inadvertently pressed the wrong button!

Manchester Digital

“The guys at Indiespring are a pleasure to work with, always happy to help and quick to react in a crisis.”

— Shaun Fensom

2017-01-05T17:35:21+00:00

— Shaun Fensom

The guys at Indiespring are a pleasure to work with, always happy to help and quick to react in a crisis.

Creating Adventures

“A huge thanks to Indiespring's support of Creating Adventures, they have not only rebuilt our website free of charge but have also put lots of effort and enthusiasm into it getting it live and read for our Spring Ball. Your support is much appreciated!”

— Jenny Allcock

2017-08-30T11:47:23+00:00

— Jenny Allcock

A huge thanks to Indiespring's support of Creating Adventures, they have not only rebuilt our website free of charge but have also put lots of effort and enthusiasm into it getting it live and read for our Spring Ball. Your support is much appreciated!

Gentle Touch Parenting

“[Their] enthusiasm kept me motivated and on track with my start-up goals.The end result is an attractive and functional website which represents me and my company perfectly. Thank you so much.”

— Naomi Teagles

2017-08-30T11:51:16+00:00

— Naomi Teagles

[Their] enthusiasm kept me motivated and on track with my start-up goals.The end result is an attractive and functional website which represents me and my company perfectly. Thank you so much.

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