Most transport operators don’t have digital ticketing in place, and the hesitation is understandable. Ticketing sits at the centre of the operation. It affects passengers, drivers, revenue and compliance all at once. Introducing something new can feel like opening too many fronts at the wrong time.
For a transport operator, a broken app is a very public problem. It doesn’t hide, it directly impacts your customers and staff out there in the real world.
In transport, the appetite for going digital is rarely the problem. Most operators know they need to modernise: to improve passenger experience, reduce friction, and stay relevant. The sticking point is how to get there.
That’s something we hear a lot from teams dealing with brownfield apps that have become more hassle than help. What started as a quick solution is now flaky, hard to maintain, and slowing everything down.
When things are tight, bringing in a high-tech tool to sort it all out sounds pretty appealing. On the surface, AI-powered QA tools tick all the boxes: speed, coverage, efficiency.
Every December, the same conversation! A push to get that final update out before everyone clocks off. We get it, there’s a real pressure to deliver, tidy up the roadmap and show something shipped before year-end.
