We recently held our first ever AI and Innovation Day at Indiespring.
We’d held off on running a day like this for a while, purely because we’ve never wanted to add to the noise for the sake of it. But, with AI becoming ever integrated in how we and the wider tech sector work, we felt it was time.
The day was intentionally curated. We didn’t design it as a prediction exercise. Our goal was simply to give people the space to share what they were actually using and experimenting with, what they were questioning, and where they thought AI could genuinely improve the way we work.
And we’re happy to report - it was a success!
The headline is this: Indiespring as a collective is excited about AI, but fairly balanced in their approaches. We’re not jumping into it doing every task for us, but there were certainly some useful (and some sillier) use cases brought to the table.
Before the day, I think a few of us assumed we’d see a fairly predictable split. We generally expected our development teams to be more cautious, while teams in marketing, design, and delivery might naturally lean further into adoption. What we saw was much more nuanced.
A lot of our developers were already using AI extensively, just not through the tools people typically talk about publicly.
Several had built or configured local AI tools themselves, designed around their own workflows, environments, and ways of working. For them, the focus was on control, privacy, reducing friction, and solving smaller operational problems more efficiently.
Others explored more creative applications, including a tool that could turn any script into a full ska song in seconds, which probably tells you quite a lot about the personality of our team!
We're glad we were able to get this day into the Q2 agenda.
Since the start of this year, work has been enjoyable, but busier than before. Thus, being able to get the team together for a full day of exploration was something we all really enjoyed, and will definitely be doing again very soon. It was a day full of discussion, discovery, and knowledge sharing.
That reinforced something we’ve believed for a long time at Indiespring. Strong technology businesses aren’t built around individual “experts” operating in silos. They’re built around teams who share knowledge openly, challenge each other constructively, and stay curious enough to keep evolving.
That’s why our Camaraderie and No Rock Stars values matter so much to us, and you could see both of them present throughout the day. The best discussions happened when people from completely different disciplines brought different perspectives to the same problem. Nobody was trying to position themselves as having all the answers, people were simply sharing what they’d learned so far.
In a space that’s changing this quickly, that mindset is more valuable than any individual tool.
A huge thank you to our Operations Director, Steve, and to everyone else who helped organise the day and contribute sessions.
The conversations afterwards carried on far longer than the event and continue to do so - which we’re seeing as a clear sign that this was worthwhile!