Digital ticketing isn't a nice to have, it's a necessity
In transport, the appetite for going digital is rarely the problem. Most operators know they need to modernise: to improve passenger experience, reduce friction, and stay relevant. The sticking point is how to get there.
Legacy infrastructure, long-standing contracts and competing priorities make it hard to move at pace. Digital ticketing projects stall because the path forward feels more like a maze than a roadmap.
Why ticketing transformations stall
Many public transport providers are caught between a rock and a hard place. On one hand, paper tickets and dated systems are holding back user experience. On the other, the idea of launching a full new platform, especially with a complex back office, is often unrealistic.
Add in budget pressures, operational risk and limited internal development resource - it’s no surprise that digital progress feels out of reach.
That’s where we come in.
From outdated to on-demand: what we deliver
At Indiespring, we’ve worked with major transport operators to bring their ticketing into the mobile era without rewriting everything from scratch.
We specialise in integrating with existing infrastructure, not ripping it out. That means we can:
- Add mobile ticketing to your current system, not replace it
- Work alongside your IT and ops teams without disruption
- Deliver solutions quickly and iteratively, based on real needs
- Support different ticket types, concession models and user groups
We also build apps that work for everyone, from daily commuters to occasional travellers, ensuring accessibility, clarity and ease of use.
Why digital ticketing matters now
Passenger expectations have changed. People expect to pay, board and manage journeys from their phones. If they can’t, they’ll find alternatives, or stop travelling altogether.
For operators, this presents a growing commercial issue. Poor experience drives down ridership, damages reputation and makes it harder to meet sustainability or efficiency goals.
You’ve got to evolve to keep up, but you don’t have to rip everything up from the root and start again.
We make progress possible
Our approach is grounded, collaborative, and geared towards long-term success. We work with what you’ve got, respect your constraints, and help you move forward without gambling on an all-or-nothing rebuild.
If your current ticketing setup is unfit for purpose, or you’re under pressure to modernise without a clear plan, we can help you cut through the complexity.
Let’s make mobile ticketing make sense
Drop us a message here, we’ll be happy to help.