Your users know more about your app than you do

That’s a dangerous place to be in, but it happens more often than you’d think. Maybe your development process seems tight, and you’ve done your internal testing. But once your app is in the hands of real users, you start hearing things you didn’t expect. Crashes, misfires, features that don’t behave the way you thought they would.

You’ve lost visibility. The app might be live, but it’s running in the dark.

Most organisations assume they’ve got enough oversight, especially if things aren’t ‘breaking’ outright. But in our audits, we consistently see signs that the people building and maintaining the app are the last to find out when something goes wrong.

Why? Because they’re missing the key areas:

– No live usage insight

-Without active monitoring, you’ve got no idea how your app behaves on different devices, connections or OS versions. What seems fine in testing might be silently failing for your users.

– Feedback gaps

– Most apps don’t have structured ways to hear from users. That means the bugs, friction points and fail states go unreported until they show up in reviews. Worse? They’re not reported at all, but your user churn grows.

– Siloed knowledge 

– Developers don’t always hear what customer support teams do. Bugs get patched ad hoc, workarounds creep in. Over time, it can add up to a system with no comprehensive understanding or visibility.

– The wrong kind of testing 

– If you’re only relying on internal test plans, you’ll miss what real-world usage reveals. Beta testing and UAT aren’t luxuries, they’re the only way to see what your users do differently.

If you’re maintaining an app that’s been built over time across different teams, owners or partners – you’re already carrying risk. Legacy decisions go undocumented. Older features behave unpredictably. The code might look clean, but performance tells another story.

This is where things become critical. At this point, you’re not in a position to start from scratch. But if you don’t get control, you’ll keep reacting to issues after they’ve already hit your users.

The good news? You don’t need to rip everything up to fix it. But you do need a clearer view.

That starts with an audit. Our Springboard Audit gives you a full breakdown of your app’s stability, structure, and behaviour. We dig into your codebase, cross reference your store version, and show you what’s really going on, from device-level performance to unseen risk areas.

If you don’t know what your app’s doing, you’re not in control of it. 

Let’s change that