PaceNotes (1)
highways england
dvsa 2

Pacenotes has been a joint venture to create an App for learner drivers that allows them along with there driving instructor their progress. The App will give them feedback on the amount of driving they have accomplished along with the types of roads they have driven on, the routes they have taken and what the weather conditions have been. Using this data from the App the learner driver will be able to demonstrate the level of practice they have undertaken as a learner and at the completion of the course be eligible for discounts with insurance companies.

The Challenge

We needed to create an App that user friendly as it was consumer facing but also be able to accurately measure several things during learner driver lessons. Not only this but the data had to be accessible to a third party (the driving instructor) but also give the insurance providers the assurance in the accuracy of the data.

We also wanted this to be available to as many users as possible so we had to decide carefully how we were going to build and deploy the app.

The final challenge was that team from two different companies were working on the project and we needed to make sure that this collaboration was handled smoothly to keep the delivery of the project on schedule.

The Objectives

We needed a easy to use and attractive App for our target user base so we began looking into other on the road apps to compile a list of features we believed necessary to the Apps success.

Cross-team collaboration with onsite work stations in each companies offices and weekly sprint meetings to keep the project delivery on time and flexible for the different resources available.

We decided to build the App in Xamarin to allow us to deploy the same build of the App to both Platforms.

The Team


James Project Manager


Rob Strategy & UX


Simon Lead Developer


Arran Quality Assurance

What We Did

Wireframing and Design

The first task in the project was to get the designs right so that the target audience would engage with the App and also find it easy to log their journeys and for that data to be accessed again at a later date. This led to a more complex set of designs as there was two pathways the App needed to be able to support depending on the user.

Playback Workshop

With this App being a joint venture the design phase went through a few different iterations with different stakeholders having views on what was necessary in the App and James led the workshops to accommodate all the necessary functionality while keeping the designs simple and user friendly.

Prototyping and Testing

Arran and his team took the prototypes created by the developers out on the roads and gave daily feedback on functionality and usability leading to tweaks in the specification during the development of the project and this was managed between the teams at the weekly sprint meetings.


With Pacenotes being a joint venture between Indiesping and Trak Global and also being sponsored by the Highways England and DVSA it is a great example of Indiespring partnership program. The ability to adapt and move fast has been key in delivering the App quickly and this would have been very difficult in a conventional agency model. Other benefits for this project have been the cross team expertise and and services Pacenotes has also been able to benefit from such as Indiesprings Mobile Assurance Program to Ensure the Apps stability moving forward but also the specalism of Trak Globals telematics team which could not have been achieved as efficiently without this partnership.

What we delivered

Pacenotes has delivered all of the key objective set out and has ran seamless between the two teams working on the project. The App allows learner drivers, driving instructors and insurance companies to see the progress of each individuals driving and is proven to to make learner drivers better drivers than if they hadn’t been through Pacenotes program.

  • Accurate lesson recordings across several different scenario’s
  • Driving Instructor portal for tracking
  • User Friendly App for all types of Users
  • Evidence based learning provided to Insurers


On average Pacenotes program saves learner drivers £200+ on their insurance quote.

The Apps program produces Demonstrably better drivers after they have passed.

A single point for learners, instructors and insurers to keep track on the progress made by individual learner drivers.

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