Dave Rogers Head Of Services and User Experience Why You Should Cater to Mobile First Mobile First As you’ve probably guessed, this approach means designing an online experience for mobile before designing it for desktop or any other device. 83% of 18-29 year olds say their smart phones play an integral role in their lives. Today, more people are using their mobile devices for online shopping and social networking than ever before. The majority of user journeys that lead to purchases start from a mobile device. Mobile design has always been an afterthought, however with the ever so increasing use of mobile devices, it is worth considering using this approach when it comes to user experience. Mobile first changes a Web-site user experience, instead of users viewing desktop versions of Web sites on their mobile device with adjustments, users will view sites that have been created specifically for their mobile device. Will Desktop user experience change? The short answer is no. They’ll still view versions of Web sites that were developed for the desktop, however it will be designed with mobile in mind. This means designers should tailor site user experiences to the needs of users who are on the go and in multiple contexts. Text must be easier to read and navigate. Photos and maps should be easily accessible, and all content should adjust to display properly on the device on which a user is viewing it. So how should I cater for Mobile First? Make sure any content you create is mobile friendly and relevant to mobile users. Check out Indiespring’s Blog about whether your business needs a Mobile Friendly Site or a app here. Find Out how Indiespring can help you with development and design here.