This blog post is part of a series written by various members of Indiespring to help you improve your online sales through various methods. This week is design, and how the look of your website can improve or ruin your online sales.

In this post I’ll be laying out three ways that you can improve the design of your website and encourage more users to become your customer. If you follow these three really simple tips, it could not only increase your conversion rate, but also your customer satisfaction!

We’ve all struggled through browsing a site, and may have even left half way through the ordeal. I’m sure you wouldn’t wish that on anyone – especially not your customer. If you want to create an enjoyable experience for your users look no further; design is where to start.

Theme/Colour Pallet:

A colour scheme plays a vital part in designing interactive websites. It serves as a means of “Communication medium”. When customers views a website, the first thing they will see is the colour scheme. Colours can also help in creating any kind of presentation and advertisement as they’re one of the most effective tools for designing a website. A Colour Scheme is also considered to play a big role because these colours do not just “send a message to the customer” but also “ affects the customer’s mood”. From time to time a colour scheme can leave negative as well as positive impact on the audience, as colours invoke different feelings in our brain.


  • Blue is associated with Stability, trust and confidence.
  • Black represents elegance, wealth, mystery and sophistication
  • White shows peace, purity and simplicity.
  • Orange is a sign of warmth, enthusiasm, or even warning
  • Red is associated with strength power and danger
  • Green can represent nature, health and community
  • Yellow can be seen as brightness, happiness and hope.


Usability and Keeping the design simple:

With some companies they want to put as much information as possible into one page and this does not usually connect well with the customer experience. Having a lot of unnecessary elements on a web page can clutter the page and fill it with too much information making it hard work for the user to find the information they want. Elements of the website should be looked at carefully. Try to ask questions, such as “Do there need to be two company logos on the same page?”, “is the search bar being used?” and “Does the sidebar menu need to be there if there is already a top navigation bar?”


White Space or negative space is commonly used in simplifying a website, giving the customer room to navigate around the website more easily. White space is used to keep big bulks of information down to a minimum, customers are more likely going to read content if it is spaced out into smaller sections which makes it easier for the customer to read.


Using the correct fonts and colours:

When using fonts on a web page it should use a font that can be easily read, and the font size should be a readable size. Try and keep the amount of fonts used on your site to a minimum. It is suggested to have 2 or possibly 3 different fonts. Having too many fonts can make the website untidy and unpleasant to look at. When using coloured backgrounds on the website, it is important to keep in mind the contrast of the colours used between the background and the text. If the text is similar in contrast it will make the text harder to read and unattractive to the user.


To Conclude…

Following these three steps can dramatically improve the look and feel of your website. Creating a website that is more pleasing to the eye will keep the customer happy, and if it’s easy to navigate your site (and an enjoyable experience for the customer to be on there), they’ll be more likely to buy. If you stick to a simple, effective colour palette, a select number of fonts, and an easy to use navigation, your customers will thank you- and your pockets will, too.


If you’d like more information on how improving your design could increase your online sales, contact us here. For exclusive content from this series, sign up to our newsletter below.