Have you ever wanted to better promote your business with the help of a blog? Perhaps you’d like to write regular news articles to connect with your customers?

If so… why not try WordPress?

WordPress is a powerful blogging and Content Management System which is widely used for creating many types of website including blogs, brochure sites and news websites.

Some of the great advantages WordPress offers are:

  • Ease of use — WordPress is designed to be easy to use for people without technical knowledge or programming experience. The overall look and feel of your website can be changed whenever you want by choosing one of many available themes to apply. But you still have the freedom to edit the templates and styles you are using if you wish. The admin interface lets you manage every aspect of your site in one place including (appearance, content creation, formatting, plugins, SEO tools, etc). The admin helps you feel in control of your site even without any programming experience.


  • Power — If there is one thing WP does well it is helping you to create and organise content. Whether it be news articles, blog posts or creative works, the content management system (CMS) will not hold you back. The editor allows you to quickly create well formatted pages with an interface that anyone who has used MS Word will be familiar with already. Once your content is created you can categorise it, add keyword tags to it, even schedule a time to release it onto your site. You may have heard the phrase ‘Content is king’, Well the WordPress CMS will help you minimise menial tasks and let you focus more on creating and presenting your content.


  • Plugins — The basic WordPress installation can be extended with plugins that add new functionality. There is a big library of 3rd party developed plugins available for you to browse through. You can easily install, enable, disable and remove plugins right from your admin interface without needing to download or edit any files. But if you do desire full control then you can opt to install plugins manually, giving you complete access to all their source code should you wish to extend or modify a plugin to suit your needs.


  • Free to use — If you have your own domain name and server already then you can download WordPress for free at wordpress.org and install it on your server. This is the preferred choice if you want to promote your own brand identity and lets your visitors use your site through your own domain name. Detailed instructions for manual installation can be found here.  Alternatively you can have your website hosted on a subdomain under wordpress.com by following the ‘Get Started’  wizard. This is a better choice if you don’t have your own web server and don’t mind using a subdomain.


  • Security — Websites being hacked happens often, this is made abundantly clear by the frequency of news written articles about it. WordPress websites are no exception either, but don’t let this put you off. If installed correctly on a properly maintained server you should not fear your site getting hacked. In most cases a website is compromised because basic security precautions were overlooked rather than via a vulnerability in the application. When you manage a website you should do so responsibly and being mindful of security risks as you go. If you do have a WordPress site setup it is recommended you read up on how to avoid making security mistakes on the WordPress Codex. 

Where do I go from here?

If you are intrigued and would like to try it out for yourself, here are a few ways to go:

  1. Try a live Demo of a simple WordPress website here
  2. Setup a free site on wordpress.com, it takes only a few minutes to get started
  3. Download & Install WordPress yourself from wordpress.org