Traditional user personas are created around the board table with marketers and stakeholders holding long, painstaking meetings discussing every aspect of who they “believe” their ideal customers are.

You’ve likely had the sneaking suspicion that these processes aren’t the best way to get to know your users.

To be more successful in designing robust digital products we should work from our user motivations and how they coincide with our products rather than spending hours fleshing out full user persona’s.

To tell us more here is Arran on episode 1 of the Digital Dissect Podcast…